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Organic Beauty and Wellbeing Market 2020 Report

With consumers becoming more educated on environmental, ethical and sustainable factors when purchasing their organic beauty and wellbeing products, the growth of certified organic and natural products has risen a significant 23% over the past year, the first most extensive percentage growth since 2010. Brands must be aware of and adapt to this market trend. 


The wellness market is shifting from becoming a “trend” to becoming an essential part of daily life. The wellness industry is estimated to be worth $4.5 trillion in 2019, and this is expected to progress in the coming years. Many different factors come into consideration when addressing wellbeing, with the most common being mental health, anxiety and sleep.

It is estimated that 3 out of 4 individuals feel overwhelmed or unable to cope due to stress, and individuals are looking for alternative ways to overcome these issues. With holistic wellbeing expected to grow over the coming years, the connection between mind and body has become a popular form of wellbeing worldwide. 


The organic industry is rapidly increasing, with brands showing that organic products are just as effective as non-organic products. It is estimated that 83% of people felt it was better for their health if a beauty or wellbeing product was organic, and 83% of brands said efficacy was a key driver in their customer’s loyalty. 

Mindful ingredients

One of the main drives for increasing the organic beauty and wellbeing market is that brands use more naturally occurring ingredients in their products, with traditional and herbal medicinal practices remaining popular. 

Holistic home

The organic market has not only seen an increase in the beauty and wellbeing market, but there is also an increase in the organic cleaning products and organic candle market, with 33% of individuals have increased their purchases of eco-friendly household care products, and 45% of people using an eco-friendly household product within the last six months. However, the market of “eco-friendly” products can be confusing to some consumers, with 43% of people unsure of what brands mean by eco-friendly. 

Air pollution

Is it well understood that global pollution is increasing with society’s development, with 9 out of 10 individuals worldwide breathing in polluted air. Pollution is the biggest aggressor for the skin and has been linked to the rise in people with skin sensitivity, premature ageing (due to oxidative stress) damaging free radicals, which reduces the skin’s ability to repair itself properly.

Waterless beauty

Brands are looking to get rid of water within their products by removing the needs for preservatives altogether. Doing so will reduce the carbon impact of shipping water and improve efficacy. The World Wildlife fund states that by 2025, two-thirds of the world’s population may face water shortage; however, consumers are becoming more educated and aware of these environmental issues, with 27% of consumers now trying to reuse or use less water.

Sleep and anti-anxiety

In 2013, it was estimated that 8.2 million people in the UK suffer from anxiety, with a quarter of people experiencing some form of mental health issue in their lifetime. It is a common understanding that mental health issues can impact the overall wellbeing of the body, and sleep deprivation is a common symptom. The market for essential oils is increasing as a natural and traditional alternative to relieving sleep-related issues. The market has seen an increase in lavender and bergamot essential oil sales as these products have been proven to help with sleep and stress-related issues. 

Environmental concerns 

2019 has seen an explosion of the environmental movement, and consumers are demanding more from brands. With the Organic beauty and wellbeing market expected to be a $12 trillion industry by 2030, sustainability is now a key focus for consumers, businesses, brands and politicians alike. 79% of people are more likely to buy a beauty product if it’s organic, and 87% of people feel passionate about supporting environmental initiatives.


With the increase of consumers becoming more educated on the environmental issues surrounding the beauty and wellbeing market, more consumers are looking for the COSMOS and the leaping bunny logo when buying their beauty products. It gives them peace of mind that the product has passed rigorous independent testing. 56% of people said they looked for logos because it allowed them to support the causes they care about, while 47% said they chose organic because it involves no animal testing, and 81% said they would feel they were doing the right thing for the environment.


65% of consumers want to buy from purpose-driven brands that advocate sustainability, but in reality, only 26% currently do.


Education about where our plastic goes once we are done with it has drastically impacted consumers purchasing habits. Over 80 billion plastic bottles are disposed of a year from just shampoo and conditioner alone, and 40% of our total plastic use is from the packaging. 64% of consumers asked said they look for products with recyclable packaging.

The challenge/opportunity

For the first time, Kantar has measured the ‘organic beauty sales’, reporting a vast sales increased from £343k to £2.5m in 2019. Retailers will be choosing to stock more certified brands, improving accessibility (both with availability and price point variety) – although consumers will still need to look for the logo to be confident of the impact of their purchase. 

Get in touch with us today, and with our certified organic ingredient portfolio we can help with your upcoming mindful product launches.


Uplifting Essential Oils

The Coronavirus (COVID-19) pandemic is impacting all our lives, mentally and physically.

Here at ProTec Botanica, we understand the importance and necessity of mental and physical wellbeing for all our clients and their customers during these unprecedented times. The mental health charity Mind has identified common feelings and emotions associated with the Coronavirus Pandemic. Many include feeling depressed, low, hopeless, tired, worried, stressed and scared.

According to the National Center for Biotechnology Information, depression and low moods affect hundreds of millions of individuals globally, and understandably this figure has dramatically increased during the Coronavirus Pandemic. Their recent study suggests that Aromatherapy could be a positive and cost-effective reinforcement against these symptoms, improving various other factors, such as emotions, sleeping pattern, memory and appetite.

There are close to 100 commonly used essential oils, all with different claims to enhance energy, motivation, focus and reduce stress levels. Below are our top recommended essential oils to improve your mental and physical wellbeing.

  • Rose Oil

Rose Oil has various properties that help decrease anxiety, stress, tension and depressive symptoms. This is done by reducing blood pressure, heart rate and breathing rate. Rose Oil also has antibacterial and anti-fungal properties, actively fighting against microbes that cause infections.

  • Lemongrass Oil 

Lemongrass Oil is a highly beneficial essential oil with many benefits to the body. Known to reduce stress and anxiety, Lemongrass Oil can also relieve headaches and migraines through its pain-relieving properties. Alongside this, Lemongrass also has antibacterial, anti-fungal and anti-inflammatory properties. When applied to the skin, the antioxidant properties found within the Lemongrass Oil (the leaves are rich in phenols, flavonoids and tannins) can remove impurities while detoxifying the skin and leaving it feeling clean, clear and scented.

  • Geranium Oil  

Geranium Oil has anti-inflammatory and antiseptic properties making it a relaxing and calming ingredient commonly used in Aromatherapy. It can help lift depression and treat anxiety whilst also enhancing the mood and balancing the mind.

  • Chamomile Oil  

Chamomile Oil has many favourable properties that help improve the overall wellbeing of the body. Chamomile Oil is effective in relieving anxiety and is known to help promote sleep. With anti-inflammatory and healing properties, Chamomile Oil has been used to help indigestion, nausea and skin conditions such as eczema.

  • Lavender Oil 

Lavender Oil is one of the most popular essential oils used in Aromatherapy due to its versatile properties. Commonly used to reduce anxiety and improve the mood, Lavender Oil can also help treat insomnia, depression and skin conditions such as eczema. 

To view our full range of essential oils, please visit our essential oil’s page.


Focus On: Neroli Oil

Our Neroli Oil is one of the numerous products obtained from the Bitter Orange tree Citrus aurantium var. amara, a highly sustainable and endurable plant with products being processed using the plant’s blossoms, leaves, twigs, and fruits. The Bitter Orange tree takes 3 – 4 years to start yielding blossoms and 7 years to reach full maturity.

Our Egyptian producer has been at the forefront in developing its country’s Neroli Oil, supporting farmers to plant the Bitter Orange tree and helping increase its production of Neroli Oil from a mere 100kg in the year 2000 to 2,000kg in 2020. The farming community require patience, having to understand that any revenue return will not be for 3 – 4 years after planting, and the cost of oil production is significant with the limited harvest period available.

On average, 1 acre of land will produce 5,700kg of blossom and it will take 1,000kg of blossom to yield 1kg of Neroli Oil. Fortunately, Neroli Oil is very versatile in its uses, its fresh, floral, green notes demanded by fine fragrances and high-end perfumery and the ease at which it blends and works perfectly alongside other essential oils makes it a perfect formulation component.

Properties, benefits & uses of Neroli Oil:

There are various properties, benefits and uses of our Neroli Oil that would be highly beneficial in numerous products. Neroli Oil is most commonly used in body lotions, perfumes and cosmetics due to its various healing properties and a luxurious and lavish scent. When applied on the skin, Neroli Oil intensely moisturises the skin and boosts the epidermis’ natural processes.

Thanks to its calming effects, Neroli Oil can help achieve a better night’s sleep and be used for a simple mood boost.